Celton Manx, the Isle of Man-based operator of the online sports betting brand SBOBET, has added to its portfolio of Irish football team partners with a deal to become the official betting partner of St Patrick’s Athletic Football Club.
The team plays in Ireland’s top football league, the Irish Premier Division, with the SBOBET brand to be promoted during matches at the team’s Richmond Park ground in Dublin and on its Stpatsfc.com website.
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“We’re proud to be recognised by such an internationally well-known name in online sports betting as SBOBET,” St Patrick’s commercial manager Frank Kinsella said. “It’s also great to be working with Celton Manx, a company that clearly shares our commitment to supporting the local community and providing opportunities to encourage people to be the best they can. We see this agreement as giving a real boost to the club this year.”
The deal is the third Irish football partnership to be signed by Celton Manx, after it agreed official betting partnerships with Dundalk FC in March and Cork City FC earlier this month.
Celton Manx executive director Bill Mummery described St Patrick’s Athletic as a long-standing Premier Division club which “clearly recognises the importance of not only connecting with their fans but also developing strong local links and engaging with the Dublin community.
“Similarly, for Celton Manx, a broad social commitment is a cornerstone of our business,” he explained. “We are pleased to be deepening our relationship with the Republic of Ireland and wish St Patrick’s Athletic every success this season.”